Edhv, Architects of Identity

Bachelor Internship

During my Bachelor Internship at Edhv, also known as the "Architects of Identity," I had the opportunity to dive headfirst into the world of graphic design. As a self-proclaimed creator, I was thrilled to explore my passion for making visually pleasing things. However, my love for design goes far beyond just aesthetics, and I was eager to work with a multidisciplinary team to expand my knowledge and skills in areas like illustration, visual communication, photography, and typography.

Year
2018 | Work Experience / Bachelor of Science
Related fields
Graphic Design, Communication Design, Visual Storytelling, Photography
Coached by
Peter Peters, Remco van der Craats
Verdict
Pass

Project Summary

From day one, I was challenged to "let go" and embrace the unpredictable nature of the design process. As a bit of a control freak, this was quite the test for me, but I quickly learned the value of being open-minded and listening carefully. Working under pressure revealed my true strengths and weaknesses, and collaborating with others taught me the importance of patience and teamwork.

Throughout my 16-week internship, I worked on at least 10 different projects, ranging from research-based work to coding-related tasks. I learned to approach problems from different angles and use the best parts of each approach to create innovative solutions. I also gained valuable experience with various software programs, coding languages, and design processes, all while observing the inner workings of a real design studio and how they handle clients.

Despite the occasional lack of clarity in project descriptions, I learned to explore and let go of the idea that I needed every detail to move forward. Ultimately, I met all of my goals for the internship, including becoming more comfortable working within a company, meeting deadlines, and dealing with clients.

Working in a multidisciplinary team allowed me to develop my skills as a team member and a photographer, and I even had the opportunity to combine a photo assignment through my own company with work for an Edhv client.

Overall, my time at Edhv confirmed my desire to continue in the design field, with a special place in my heart for the visual communication aspects of design. And while I may still be a bit of a control freak at heart, I now know the importance of flexibility and teamwork in creating beautiful and effective designs.

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Testimonial

“Lieke produced and contributed to many aspects of the design projects and output. She was able to immerse herself in the working methods of Edhv, which are largely based on visual research, critical discourse and reflection. Lieke actively took part in our weekly presentations, presenting her projects and progress for feedback. She was present at many presentations in our studio providing feedback and critical relfections. Lieke had no trouble dealing with our planning and was capable to self plan and take responsibility where needed.”

Remco van der Craats, Creative Director Edhv

Reflection Highlights

& how the project relates to my professional identity and vision.